So you’ve got a small business, and you need funding. Most owners consider debt financing at some point—basically, borrowing money and agreeing to pay it back later, with interest. Debt financing is pretty common because it lets you keep control of your company, but it isn’t without risks. Knowing your options helps you avoid surprises. … Read more
If you run a small business, odds are you’ve faced money challenges. You have regular bills, need to buy supplies, and want to grow. But finding cash for all this can be tough if your profits aren’t enough yet. That’s where debt financing comes in. It simply means borrowing money that you promise to pay … Read more
Most teams have heard about OKRs by now. The “Objectives and Key Results” framework started at Intel decades ago. Google picked it up and ran with it. Now, companies all over are asking their teams to write out goals using OKRs. But here’s the thing: writing down OKRs is just the start. If you’ve ever … Read more
KPIs, or key performance indicators, are how social media managers know if their work is making any difference. In short, a KPI is a specific metric you track and use to judge whether you’re meeting your goals on platforms like Instagram, X, or Facebook. You can think of these as your scorecard. Without KPIs, you’re … Read more
If you’ve ever found yourself typing instructions into ChatGPT or another AI tool, you’ve already done prompt engineering—maybe without knowing it. Prompt engineering is simply the craft of writing instructions that get the most useful responses from artificial intelligence. But here’s the new twist for marketers: knowing how to write the right prompt can turn … Read more
The freelance life is usually about trading your time for money, project by project. But more people are looking for ways out of that cycle—maybe you are too. Turning freelance skills into products is an option that more service providers are trying. The payoff can be bigger than just more stable income streams. Instead of … Read more